Live Commerce
Real-time product presentation, community selling and customer interaction.
Malaysia-based live commerce & brand ecosystem | 马来西亚直播电商与品牌生态
Yuna Group Sdn Bhd
Connecting quality products, digital platforms and trusted customer relationships.
连接优质产品、数码平台与值得信赖的客户关系。
Mission 企业使命
Discover better living through health-minded commerce.
传递健康理念，发现美好生活。
Company Profile / 公司简介
From social selling to a full-stack commerce group.
Founded in 2016 and incorporated as Yuna Group Sdn Bhd in 2021, the company has grown from Facebook-based online selling into a diversified enterprise serving both B2B and B2C markets.
Yuna Group focuses on livestream commerce, health products, jewelry sales, e-commerce marketing and homestay operations, building online-to-offline sales channels with strong product trust and customer service.
YUNA GROUP SDN BHD 成立于 2016 年，并于 2021 年正式注册为私人有限公司。公司从 Facebook 社群销售起步，逐步发展为涵盖 B2B 与 B2C 市场的多元化企业集团，业务覆盖电商直播、 保健商品、珠宝销售、电商营销及民宿运营。
Business Ecosystem / 业务生态
Built for modern commerce across platforms, products and people.
Health Products
A growing focus on quality wellness products and better lifestyle awareness.
Jewelry & Retail
Trusted product curation across beauty, lifestyle and jewelry categories.
Marketing & Channels
Multi-platform growth across Facebook, TikTok, Instagram, Shopee and more.
Development History / 发展历程
A practical growth story shaped by resilience and execution.
Founded from a home-based online selling journey with RM800 and Facebook group orders.
以 RM800 起步，在家中透过 Facebook 群组接单与发货，踏入电商世界。Yuna Online Shop was born, named after the founder's daughter.
创立 Yuna Online Shop，以创办人女儿 Yuna 命名。Expanded into cross-border sourcing and livestream purchasing.
拓展海外代购与直播采购市场，迈出跨境电商的重要一步。Incorporated as Yuna Group Sdn Bhd and moved toward a systematic enterprise model.
正式注册为 Yuna Group Sdn Bhd，进入更系统化、组织化的发展阶段。Built multi-platform channels across TikTok, Instagram, Shopee and overseas livestream markets.
启动多平台引流计划，进军 TikTok、Instagram、Shopee 等社交电商渠道。Deepened the health product direction while developing a more diversified group structure.
正式深耕保健市场，朝向多元、全面企业化的品牌新方向前进。Values / 企业价值观
Trust, responsibility and shared growth.
Integrity 诚信
Firm belief, trust first. 坚定信念，诚信优先。
Unity 团结
Move together and gather strength. 携手共进，凝聚力量。
Responsibility 责任
Own the result and stay outcome-focused. 敢于担当，结果导向。
Innovation 创新
Expand thinking and lead change. 拓展思路，引领变革。
Sharing 共赢
Share resources and create the future together. 共享资源，共创未来。
Partnership / 合作咨询
Build trusted commerce channels with Yuna Group.
For brand collaboration, product distribution, livestream commerce or corporate enquiries, connect with the Yuna Group team.
欢迎品牌合作、产品代理、直播电商及企业咨询，与 Yuna Group 团队联系。